Overview
This personal branding project was meant to showcase my unique identity as a designer, which celebrates sensuality, fluidity, and boldness. The goal was to develop a cohesive visual identity that reflects my skills in a professional way, while still keeping small notes to myself and others about who I am beyond just my design.
Objectives
To create a personal wordmark and business card design.
The additional challenge was to use only spot colors to achieve the color arrangement.
The additional challenge was to use only spot colors to achieve the color arrangement.
Font Choice
"Gyst Variable" - Roland Hörmann, Phospho foundry
Color Choice
Pantone Rhodamine Red C, CMYK Black 80%
Logo Building Process
Below, you can see some of how I arrived at my design.
