Dubble Bubble

Packaging, Branding, Design Thinking This project tackled the challenge: How do we encourage more students to chew Dubble Bubble gum on their way to and from class? Our solution combined innovative packaging design with an engaging distribution strategy. We designed fresh, eye-catching packaging tailored to a younger audience, making the gum more appealing and convenient. To increase accessibility, we proposed free vending machines placed in high-traffic areas on campus, offering gum as a fun and easy grab-and-go option. This project highlights my ability to approach marketing challenges creatively, blending design, branding, and user-centric solutions to drive engagement.